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What is eFind TV?

eFind TV is a self-service CTV advertising platform that allows businesses to advertise on a variety of premium streaming services, reaching consumers both at home and on mobile devices. Companies of any size can create, manage, and track their video ads across multiple streaming platforms. Advertisers set their own budgets and can start, stop or adjust their video ads whenever they like.

Why should I advertise on eFind TV?

eFind TV is a self-service advertising platform that enables businesses to advertise on over 112 premium streaming services, reaching consumers both at home and on mobile devices. With eFind TV, you can connect with over 48 million monthly viewers across the US in just a few easy steps using a valid credit card.

How long does it take to setup?

The setup time can be as little as 15 minutes depending on the number of video ads that you start off with. You will need to make adjustments to your eFind TV campaign to achieve your desired results.

How much does it cost?

eFind TV lets you set your campaign budget between $250 and $10,000. Operating on a CPM (cost per 1,000 impressions) model, eFind TV calculates the number of impressions your budget will achieve based on your chosen targeting options, including location, interest, and audience segments.

Is eFind TV available international?

eFind TV is currently available for businesses in the U.S. looking to reach American viewers.

Where does eFind TV place my video ads?

Your eFind TV video ads will be broadcast on our partners 112+ premium streaming channels and various platforms and devices, including:

  • Connected TV (CTV): Popular streaming services, such as Roku, Amazon Fire TV, and Google Chromecast.
  • Mobile Devices: Smartphones and tablets, both iOS and Android.
  • Desktop Computers: Video ads on websites, online video platforms, and social media sites.
  • Gaming Consoles: PlayStation, Xbox, and Nintendo Switch.
  • Streaming Devices: Apple TV, Android TV, and other streaming media players.
  • Online Video Platforms: YouTube, Hulu, and other video-sharing sites.
  • Mobile Apps: Popular apps, such as social media, entertainment, and gaming apps.

eFind TV's wide reach ensures your video ads are seen by your target audience, wherever they consume digital content.

What ad formats are available on eFind TV?

eFind TV airs 15-second and 30-second video ads on premium streaming services, including both TV shows and movies available on connected TV (CTV) and mobile devices.

  • Size Ratio: 16:9, 1920×1080
  • Length: Up to 30 seconds, with 15- and 30-second slots available
  • File Format: .mp4
  • File Size: Maximum 500MB
  • Frame Rate: Constant; 23.98, 25, or 29.97 FPS
  • Bit Rate: 2500 KBPS or higher

How does eFind TV audience targeting work?

eFind TV uses advanced algorithms to target specific audiences, ensuring your video ad reaches the right viewers. Here's a breakdown of the process:

  • Data Collection: eFind TV gathers data from various sources, including viewer behavior, demographics, and preferences.
  • Audience Segmentation: The data is then used to create targeted audience segments based on specific criteria, such as age, location, interests, and viewing habits.
  • Ad Serving: When a viewer meets the targeting criteria, eFind TV serves relevant video ads to their device.
  • Real-time Optimization: The platform continuously monitors viewer engagement and adjusts targeting parameters to optimize ad performance and viewer experience.

By targeting specific audiences, eFind TV ensures your content resonates with the right viewers, increasing engagement and effectiveness.

How do I track my campaigns performance on eFind TV?

Stay on top of your campaign performance with eFind TV's robust reporting features with real-time dashboard insights.

  • Monitor key metrics in real-time, including:
    • CPM (cost per 1,000 impressions)
    • Total Spend
    • VTR (View-Through Rate) * VTR stands for View-Through Rate, a metric used to measure the effectiveness of video ads. It calculates the percentage of users who watch a video ad until the end, compared to those who were exposed to it.
  • Break down data by:
    • Date
    • Ad
    • App/Channel
    • And more
  • Enhanced Reporting Options:
    • Add the eFind TV pixel to your website for more detailed insights
    • Integrate eFind TV with your Google Analytics account for seamless and granular reporting

Can I evenly distribute my video campaign budget across multiple channels?

To ensure a balanced allocation of your campaign budget, follow these steps:

  • Segment Your Targets: Create separate strategies for each relevant targeting dimension, such as:
    • Demographics
    • Interests
    • Behaviors
    • Channels
  • Assign Budgets: Allocate a specific budget to each targeting dimension, allowing for:
    • Equal distribution across channels (if desired)
    • Optimized campaign deliverability
  • Manage and Monitor: Regularly review and adjust budgets as needed to ensure effective campaign performance.

By separating strategies and budgets for each targeting dimension, you can achieve a balanced and efficient distribution of your campaign budget.

Will my eFind TV campaign be successful on the first day?

It's quite possible however it will probably take some time to see which video ads works best. We recommend starting with a small budget and testing various factors until you feel comfortable ramping up your budget.

Can I cancel?

You can cancel at any time, for any reason — no questions asked and no fee.

Features

Who does eFind TV partner with for their premium channels?

eFind TV partners with a 112 premium streaming channels.

Explore our available channels by following these steps:

  • Visit Campaign "Create" Page: Log in to your eFind TV account and navigate to the campaign creation page.
  • Access Channels and Apps: Find "Strategy & Targeting" options.
  • Browse Channel List: Click to view the comprehensive list of eFind TV's streaming channel & app partners.
  • Search & Filter: Utilize the search bar or categories like:
    • Family Friendly
    • Local News
    • Sports
    • And more

Important Note: Channel availability may change due to partnership updates. For the most current information, please refer to your eFind TV campaign creation page.

Can I show my video ad on live sports channels?

Yes, you can advertise on Live Sports channels with eFind TV.

Access Premium Inventory

  • Live sports events such as MLB, Nascar, NBA, NFL, NCAAF, NCAAB, NHL, PGA, WNBA
  • Sports news and analysis programs
  • Other sports-related content

Maximize Your Impact

Align your brand with the energy and engagement of live sports, and make a lasting impression on your audience.

What is the maximum CPM per Campaign?

You can set a maximum CPM (Cost Per Thousand) per campaign on eFind TV and you have two options:

  • Automatic Bidding: Our recommended option, which optimizes campaign spend based on results.
  • Manual Bidding: Allows you to set a maximum CPM per campaign. For optimal deliverability, we suggest setting a minimum of $10 CPM.

Take control of your campaign spend and choose the bidding strategy that suits your needs.

Can you click on an eFind TV video ad?

eFind TV, like most programmatic DSPs (Demand-Side Platforms), does not currently support clickable ads on CTV.

However, you can still measure the effectiveness of your ads by:

  • Setting up a eFind TV pixel tracker
  • Integrating your Google Analytics account with the eFind TV platform

Monitor conversions and optimize your campaigns for better performance.

Does eFind TV offer Creative Services?

eFind TV is dedicated to providing a powerful, user-friendly, and transparent platform, focusing our expertise on engineering and product development.

Creative Control in Your Hands

We empower our users to take charge of their creative assets, as video creation has become more accessible and efficient due to advances in technology and increased demand for digital content.

No In-House Creative Services

Unlike some platforms, eFind TV does not offer in-house creative services. Instead, we concentrate on delivering a robust and innovative platform, while our users bring their creative vision to life.

Can eFind TV help me with my account management?

eFind TV provides flexible account management solutions to cater to your needs at no charge:

  • Self-Serve:
    • Easy-to-use interface
    • Robust targeting and tracking capabilities
    • Access to eFind TV specialists for support
  • Managed:
    • In-depth measurement and analysis
    • Business intelligence insights
    • Optimization features
  • Enhanced Support:
    • Regardless of what option you select, eFind TV specialists are available to answer questions and provide guidance, ensuring you get the most out of your account at no charge.

Compliance

What content is not allowed on eFind TV?

eFind TV allows a wide range of content, but we have some guidelines to ensure compliance with FCC regulations and maintain a safe advertising environment.

Our AI technology scans videos in seconds, and approved content can launch within an hour. If your creative is flagged, we'll notify you promptly to address the issue. Content is typically flagged for:

  • Illegal activities or content
  • Deceptive, offensive, or discriminatory content
  • Sexually suggestive or explicit content
  • Copyrighted content
  • Prohibited products (e.g., gambling, illegal drugs, guns, tobacco)

Ensure your content meets these guidelines to avoid delays and maximize your ad's reach.

Do you allow political ads on eFind TV?

Yes, political ads are permitted on the eFind TV platform.

In fact, political ads are one of our most popular campaign types, thanks to our:

  • Amazing targeting capabilities
  • Real-time campaign optimization features

FCC Compliance

Our system automatically reviews all political ads after campaign publication to ensure compliance with FCC regulations before they go live.

Billing

Can I pay by Credit Card on eFind TV?

To pay by credit card, follow these simple steps:

  • Navigate to the eFind TV Payment page.
  • Click the "Checkout" button.
  • Fill in your credit card information.
  • Review and confirm the total amount due.
  • Click "Pay" to finalize the transaction.

Your payment will be processed, and your campaign will be ready to launch.

Updating Your Billing Information

Need to update your billing details?

  • Access Your Profile: Click on your account name in the top right corner.
  • Select Profile: Choose "Profile" from the dropdown menu.
  • Edit Billing Info: Update your billing information as needed.

Your changes will be saved, and your new billing details will be applied to future transactions.

When does the payment process take place?

You will be charged immediately upon completing the checkout process for each campaign, before the campaign goes live. This ensures that your ad spend is secured and your campaign can launch as scheduled.

Campaign Underdelivery Refund Policy

If your campaign doesn't meet its targeted delivery, you'll receive a refund.

We'll refund the value of the underdelivered portion. For instance:

  • If your campaign falls short by a thousand impressions, you'll get a full refund for the value of a thousand impressions.

Our promise to you: We guarantee a fair and transparent advertising experience, ensuring you only pay for the actual ads delivered, with no hidden fees or surprises. Transparency and accountability for every campaign.